Research: Growing Small
Business Banking
Relationships with
Value-Added Services

Gusto Embedded partnered with American Banker to survey banks and SMB owners to better understand their banking relationships, the role that trust plays within those partnerships, and how to build and grow the connections between them more effectively.

In this research whitepaper, you'll learn:

  • What drives trust in small business banking relationships
  • Whether banks are delivering on their SMB customers' expectations
  • The importance of maintaining trust
  • The importance of digital-first experiences and value-added services

Download the whitepaper today!

Trusted by leading companies

“We had been exploring ways to introduce best-in-class payroll services to our SMB customers. Building payroll at national scale requires deep knowledge and understanding. With Gusto Embedded, we are able to decrease the time to offer a leading payroll service while increasing the value we’re able to deliver to our customers.” 

Jessica Young headshot
Jessica Young
Managing Director and Head of Product, Chase Payment Solutions